As a registered charity and people’s Movement, Singapore Kindness Movement recognises that the journey towards a kinder Singapore cannot be taken alone. It requires us to work in close collaboration with partners of all sizes and the wider community.

We are proudly supported by strong and passionate partners who share our vision of a kinder and more gracious Singapore. If your organisation is interested in partnering up with us to effect change, please get in touch at

Public organisations and private companiesGrassroot Events


The Partnership team work alongside public organisations and private companies to spread the message of everyday kindness to their audiences. Partnership opportunities are varied depending on the nature of the business and new ideas are always welcomed!

One of our long-time partners is Gardenia, who has helped to spread the message of kindness to every household through their packaging for bread loaves.

With the support of the transport companies, LTA, TP and the Singapore Hotel Association, The National Kindness Awards – Transport Gold and National Kindness Awards – Service Gold are given out annually to transport and hotel staffs respectively to recognise them for going the extra mile in their service.

tupperwareSKM supports grassroots organisations who champion the message of kindness through engagements and activities in the community. Our support can come in different form and we are always open to discussion for new partnership opportunities.

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