Singa the Lion

Singa_daisySinga The Lion (also referred to as Singa the Kindness Lion) is a mascot used for various public education campaigns in Singapore. It was created to educate the public on courtesy, graciousness and eventually kindness. A public education campaign featuring Singa the Lion was launched in 1982 under the National Courtesy Campaign with the slogan, ”Courtesy is part of our tradition, it’s so nice to be courteous.” Since 2009, Singa the Lion has been adopted as the official mascot of the Singapore Kindness Movement.

Singa as popular character

Since its introduction, Singa has been made into a host of items ranging from badges, stickers, posters and banners, puzzles, plush toys, magnets, t-shirts and pamphlets. Singa soon became a familiar face with regular appearances in community events and advertisement campaigns. He resigned from his position as the mascot of the Singapore Kindness Movement on 15 May 2013.

Singa resigned from his role as the mascot for kindness because he believed that it was time for Singaporeans to bring out the Singa within them. His resignation was an invitation for all of us to be the change we want to see, and let our kind actions do the talking.

Today, a young Singa features with his friends in the animation “Singa and the Kindness Cubbies”. In the series, Singa and his fellow cubbies take on adventures that lead them to valuable lessons about kindness that many children in Singapore can relate to. The series can be viewed at http://kindness.sg/kindsville/

If you are interested to use Singa, contact kindness@kindness.sg

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