About SKM

About Singapore Kindness Movement

Kindness is in everyone. The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness. We aspire to inspire graciousness one kind act at a time. By sparing a thought for the people around us, we hope to create a gracious society, and make life better for you and me.

SKM is a non-government, non-profit organisation, as well as a registered charity and Institution of Public Character.

Background & History

In his 1996 New Year Message, then Prime Minister Goh Chok Tong highlighted the need for Singapore to become a gracious society by the 21st century. Considerate social behaviour supported by a strong economy and good government will make Singapore the best home for its people. In line with Mr. Goh’s call to build a gracious society, the Singapore Kindness Movement (SKM) was formed in 1997 and aims to encourage Singaporeans to make a positive commitment to gracious living through simple acts of kindness in their daily activities.

A Gracious Singapore, one kind act at a time.

Culture, heritage, education and civic-mindedness make up a gracious society.

One whereby people appreciate spiritual development and the arts – the finer things in life.

One whereby people know their roots and are tolerant of that of the others.

One whereby people have a strong desire for learning and reading, beyond the pursuit of academic qualifications.

One whereby people lend themselves readily to acts of kindness, volunteer work and philanthropy etc for the betterment of society.

It’s the little pieces that form the big picture.

With every small act of kindness, we create a pleasant society with good social behaviour, and make life better for everyone.

So start, show and share kindness today.

Kindness, Bring it on!

Vision of SKM

A kind and gracious Singapore.

Mission of SKM

To help build a gracious Singapore, the Singapore Kindness Movement aims to encourage the individual to internalise courtesy, kindness and consideration. Our mission statement is:

To inspire graciousness through spontaneous acts of kindness, making life more pleasant for everyone.

Objectives of SKM
– To encourage all Singaporeans to be kind and considerate.
– To create public awareness of acts of kindness.
– To influence and raise the standards of behaviour and responsibility.

SKM Culture

At SKM, we are consistently reminded of our Team Kindness core-values which are Synergy, Kinship and Mindset (SKM).

Synergy is about teamwork.  We are convinced that Together Each Achieves More (TEAM). Though we have sectors and each has a primary focus, we give permission to call on one another to help in our respective sectors when there is a need.  We make it a habit to ask each other, “How can I set you up for success?”  Territorial mindset is actively discouraged.

Kinship is about friendship.  Since we spend so much time at work, we consider the team our second family.  We believe in building a bonding relationship where we learn to care for and share with one another.  We multiply our joys and divide our sorrows.  We believe that when we enjoy working together and have fun achieving our collective passion, we achieve a sense of well-being and become more productive.  We look forward to work because we enjoy both the work and the people we work with.

Mindset is about our attitudes and perspectives.  We believe in a positive “can do” mindset. Two men look through the bars; one sees the mud, the other the stars.  We want to be known as optimistic star-gazers.  Our perspective is bounded only by how far we are prepared to  dream and imagine.  There are no insurmountable problems, only interesting challenges.

The people behind the movement

SKM Council
The SKM is governed by the SKM Council, chaired by Mr Koh Poh Tiong, Advisor for Fraser and Neave, and comprises a maximum of 17 members from educational institutions and private organisations.

SKM Secretariat
The SKM is managed by the SKM Secretariat, headed by Dr William Wan, General Secretary. There are various associates heading and operating different focus areas. Interns and volunteers also regularly give their time to SKM.

Patron & Adviser
The Patron of the Movement is Prime Minister Lee Hsien Loong. Ms Grace Fu, Minister for Culture, Community and Youth, is the Adviser.

SKM LogoWhat does our logo stand for?

The Rationale for the Singapore Kindness Movement logo

The two strokes and ovals of the Singapore Kindness Movement logo depict two people – one who does an act of kindness and the other who receives it. The freehand strokes combine to form a heart. In it, red symbolises love for our fellow man and green represents caring for the environment, tolerance, creativity and consideration.

Since March 2001, the National Courtesy Campaign, which was originally launched in 1979, was incorporated into the Singapore Kindness Movement. Indeed, courtesy is the simplest form of kindness, and both courtesy and kindness are underpinned by sincerity – kindness comes from the heart, and courtesy forms the action, the outward expression of kindness.

Singa the Lion, the familiar icon for courtesy that most Singaporeans grew up with, is placed together with the kindness heart, bringing courtesy and kindness together to foster a more gracious society. He holds up a yellow gerbera daisy, which is a symbol of appreciation that has become synonymous with the notion of kindness in Singapore and with the Singapore Kindness Movement.

The words “Singapore Kindness Movement” have a contemporary typeface, with the “e” in “kindness” tilted up and stylised to represent a happy face conveying a broad, warm smile.