Graciousness Index shows marked rise in awareness on graciousness from under 30s
Singapore, 28th March 2012 – ‘Gen Y’ Singaporeans are among the most improved in graciousness, according to the results of the Singapore Kindness Movement’s 2012 Graciousness Index, released today.
The Index, which measures how gracious a society Singapore is, has been conducted by the SKM for the past four years. The study polled 1,400 residents about their own behaviour, and those of others, with respect to social etiquette and standards in Singapore.
Based on the annual survey done by the SKM, those aged 16-29 have significantly outdone the generations before them in terms of increasing their sensitivity to graciousness. While Gen X (aged 30-50) and Babyboomers (older than 50) remained relatively stable in their mean graciousness ratings, Gen Y ratings jumped up 0.4 from 5.9 to a mean of 6.3.
Older babyboomers, aged above 50, still scored the highest overall, but their mean rating is unchanged from last year at 6.7.
“Gen Y has shown a positive mind shift in their attitudes towards graciousness in Singapore. They are certainly more attuned to their surroundings and are more cognizant to the changes happening around them. This could be due to greater awareness as they are more informed in this digital age,” observed Ms Doreen Loh, teacher-mentor for the Friend Of Singa project team at Raffles Girls’ School (Secondary).
In recent years, SKM has recorded a stable level of graciousness in Singapore, with the Index for 2012 standing at 61, which is a slight rise from the previous year’s Index of 60.
Emphasizing his delight with the Gen Y finding, Dr Wan, General Secretary, Singapore Kindness Movement shared, “It is definitely heartening to know that the younger Singaporeans recognize the intrinsic need for us to be gracious to one another. Society’s perception of that generation may change now, knowing that the youths are not as selfish or spoiled as they’re often made out to be, and more than capable of consideration and thoughtfulness.”
Other findings from the survey highlighted that people in middle income households, which comprise a significant proportion of all households, now see Singapore as a more gracious society than those from the income brackets below and above them. This partly reflects what is typically termed ‘middle class values’ seen in other developed societies. Findings suggest that Singapore’s growing middle class do place considerable importance on graciousness whether they are working, shopping, dining, or simply going about their everyday lives and interactions with each other.
Transport woes continue to be a graciousness bugbear for many Singaporeans, with public transport and driving behaviour remaining the lowest ranked areas in 2012.
“To achieve our vision of a kind and gracious society, we need to have a realistic view of where we are today. The Graciousness Index lets us know where Singaporeans have done well, and also identify areas that we can improve on. This will help us better address emerging issues, and enable us to better support the encouragement of kindness and graciousness in Singapore,” concluded Dr Wan.
For media queries, please contact
Strategic Public Relations Group (SPRG)
Deborah Dayani Nanayakara
+65 6325 8275 / 9758 4071
Singapore Kindness Movement
Associate General Secretary (Marketing & Corp Strategy)
+65 6837 9894