Project Singa

Singa has been recognised as a Singaporean icon, and people young and old have grown accustomed to this big eyes and friendly smile. But get ready to view Singa in a brand new light!

Singapore-based toy design house, Play Imaginative, has bravely taken up the challenge to re-imagine Singa in fresh and innovative ways yet retaining his defining characteristics. The result is Project Singa, which features a range of 35 creatively designed Singa figurines, each representing certain traits of our amicable lion.

While some may view these figurines as collectibles, Play Imaginative and SKM hope they function as reminders for all to spread the message of kindness.

18 companies have also joined the project to use Singa to promote kindness with their brand.

Find out more about this special project here or 'Like' Project Singa on Facebook to receive the latest updates!